Press Release
June 24, 2021
4 minute read

Leaders from NJ Government and Private Industry Discuss Revitalizing Stranded Assets

Speakers from Gensler, Verizon, Audible, and the NJEDA shared strategies
for putting underutilized office parks, malls, and other stranded assets back to productive use  

TRENTON, N.J. (June 24, 2021) – Industry executives and leaders from New Jersey State government on Tuesday shared their insights at a panel focused on helping communities return stranded assets such as vacant or underutilized office parks and shopping malls to productive use.

Speakers included executives at Gensler, Verizon, and Audible as well as leaders in Governor Phil Murphy’s administration and the New Jersey Economic Development Authority (NJEDA). They discussed strategic uses for these properties as well as state programs supporting redevelopment of stranded assets, including the NJEDA’s 21st Century Redevelopment Program.

A recording of the event is available here.

“Governor Phil Murphy’s economic development strategy is centered around equitable and inclusive investment in our communities, and this vision is ever more important as the state recovers from the COVID-19 pandemic,” said Joseph Kelley, Deputy Chief of Staff to New Jersey Governor Murphy. “Repositioning stranded assets represents a strategic opportunity to drive investment that elevates our communities and improves quality of live for New Jersey families.”

“As we look ahead to a post-pandemic future, malls are a market segment ripe for repositioning into a number of mixed uses. There is an opportunity to rethink these underutilized assets and develop pedestrian orientated communities in New Jersey,” said Gensler Co-Chairman Joseph Brancato. “There is tremendous value in putting together complementary uses that energize the district and provide measurable impact for both the public and private sectors.”

“We owe a standard of care to our communities to ensure vacant or underutilized assets are additive to society based on sustainable redevelopment of spaces for new needs, including creating open spaces, meeting places and trees,” said John Vazquez, SVP Global Real Estate and Global Supply Chain at Verizon.

“The COVID-19 pandemic has changed our economy and our world forever. As we navigate our new normal, it is critical that we help communities find ways to reactivate properties that have become outdated or underutilized,” said NJEDA Chief Executive Officer Tim Sullivan. “The panel discussion on revitalizing stranded assets provided important inspiration for leaders looking to return vacant or underused properties in their communities to productive use. The NJEDA looks forward to helping communities take the projects this event inspires from concept to reality.”

“The return to public life in the aftermath of COVID-19 presents a rare opportunity for businesses and communities to re-imagine what is possible in our public spaces,” said Aisha Glover, Vice President of Urban Innovation at Audible. “Reinvigorating stranded assets is essential for creating new spaces that better serve our communities and I’m hopeful that discussions like these will inspire equitable change.”

In recent years, a number of demographic and economic trends have resulted in suburban offices and shopping malls across New Jersey emptying out, leaving communities stuck with the costs of maintaining infrastructure and roads around these facilities and a lack of resources to do so. The COVID-19 pandemic has further exacerbated these trends and their negative impact on communities that are home to these stranded assets.

Tuesday’s discussion opened with an overview of Governor Murphy’s economic development goals and State programs that are available to help communities repurpose stranded assets. Sullivan presented on the 21st Century Redevelopment Program, an NJEDA grant program that provides grants of up to $50,000 to help municipalities, counties, and redevelopment agencies develop plans to repurpose vacant properties into productive economic assets. The NJEDA is currently accepting applications for the 21st Century Redevelopment Program at

Sullivan also discussed the New Jersey Economic Recovery Act of 2020 (ERA), which creates a suite of programs, including tax credits to incentivize job creation, new construction, and revitalization of brownfields and historic properties; financial resources for small businesses; support for new supermarkets and healthy food retailers in food desert communities; new funding opportunities for early-stage companies in New Jersey; and support for the growing film and digital media industry.

Following the presentation on New Jersey’s State programs, Gensler Co-Chairman Joseph Brancato discussed examples of Gensler projects that reimagine stranded assets, including Rosedale Center Mall in Roseville, MN, One Westside Pavilion in Los Angeles, CA, and the upcoming mixed-use development, M Station at Morristown in NJ. Verizon SVP John Vazquez and Audible Vice President of Urban Innovation Aisha Glover also discussed projects they had worked on that transformed vacant or underutilized properties into community assets.

The event concluded with an open panel discussion and audience Q&A moderated by NJBIZ Managing Editor Linda Lindner.

A recording of the presentations and panel discussion is available here.

The NJEDA is currently accepting applications for the 21st Century Redevelopment Program as well as multiple programs created under the ERA. Learn more and apply at

About the New Jersey Economic Development Authority

The New Jersey Economic Development Authority (NJEDA) serves as the State’s principal agency for driving economic growth. The NJEDA is committed to making New Jersey a national model for inclusive and sustainable economic development by focusing on key strategies to help build strong and dynamic communities, create good jobs for New Jersey residents, and provide pathways to a stronger and fairer economy. Through partnerships with a diverse range of stakeholders, the NJEDA creates and implements initiatives to enhance the economic vitality and quality of life in the State and strengthen New Jersey’s long-term economic competitiveness.

About Gensler

Gensler is a global architecture, design, and planning firm with 49 locations across Asia, Europe, Australia, the Middle East, and the Americas. Founded in 1965, the firm serves more than 3,500 active clients in virtually every industry. Gensler designers strive to make the places people live, work, and play more inspiring, more resilient, and more impactful.

To learn more about NJEDA resources for businesses call NJEDA Customer Care at 609-858-6767 or visit and follow @NewJerseyEDA on FacebookTwitter, Instagram, and LinkedIn.



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