NJEDA Selects Operator to Manage New Landing Pad for International Companies

NJ BASE will be located in downtown Jersey City

TRENTON, N.J. (October 8, 2025) – The New Jersey Economic Development Authority (NJEDA) Board recently approved an Operator to manage and oversee the New Jersey Business Acceleration and Softlanding Ecosystem (NJ BASE) in Jersey City. SOSA USA LLC will oversee the landing pad, which will serve as the state’s first ever facility to attract foreign companies in key industries by offering a supportive co-working space and marketing services, helping businesses expand and grow in the United States.

“The NJEDA is excited to partner with SOSA on launching NJ BASE and welcoming foreign companies to the Garden State,” said NJEDA Chief Executive Officer Tim Sullivan. “Under Governor Murphy’s leadership, New Jersey has made impactful investments to diversify our economy and create new jobs. NJ BASE will strengthen our state’s position on the global stage by helping entrepreneurs scale their businesses, foster innovation, and build lasting international partnerships.”

NJ BASE will focus on attracting international companies in industries that are critical to New Jersey’s economy, such as cyber security, artificial intelligence, fintech, and other types of innovative technologies and services. The center will allow a business to establish itself in New Jersey, with access to the larger U.S. market, so businesses can then expand, attract investment, and create high quality, long-term jobs.

Following a competitive review process, the NJEDA Board awarded SOSA a contract to serve as NJ BASE’s Operator. SOSA will manage the NJEDA’s leased office space and oversee the day-to-day operations of NJ BASE. The awarded contract is for a term of three years, with two optional one-year extensions.

“SOSA is proud to partner with the NJEDA to launch and operate NJ BASE, New Jersey’s first landing pad for innovative, technology-driven international companies,” said Uzi Scheffer, CEO of SOSA. “Building on over a decade of experience running landing pad programs around the world, we’ll help international companies land, forge commercial relationships, and scale in New Jersey. NJ BASE will collaborate with leading international companies and key players across the state’s economy to create lasting commercial success, strengthening New Jersey’s position as a global hub for innovation.”

SOSA is a leading global technology and innovation consulting firm with more than a decade of experience running over 40 international accelerator and landing programs in partnership with governments and corporations worldwide. The firm’s programs have successfully accelerated startups from 12 countries, demonstrating a proven ability to source, recruit, and scale international companies.

“New Jersey continues to strengthen its reputation as a premier destination for international companies seeking to enter the U.S. market,” said Wes Mathews, President & CEO of Choose New Jersey. “NJ BASE will provide foreign businesses with the tools, connections, and resources they need to thrive here, while further deepening New Jersey’s global partnerships and driving long-term economic growth across our state.”

“International companies have their eye on New Jersey because of our commitment to spurring innovation, world-class educational institutions, talent pool, and proximity to major cities,” said NJEDA Director of International Innovation Andrew H Gross. “With support from SOSA, NJ BASE will keep our state competitive and bolster our economic relationships with governments around the world.”

The landing pad will be located at 3 Second Street in Jersey City and house approximately 15-20 companies as a first cohort. The Class A space, which is in close proximity to public transit, is more than 7,200 square feet and included amenities such as conference facilities and event space. NJ BASE is expected to open in the coming months.

About the NJEDA

The New Jersey Economic Development Authority (NJEDA) serves as the State’s principal agency for driving economic growth. The NJEDA is committed to making New Jersey a national model for inclusive and sustainable economic development by focusing on key strategies to help build strong and dynamic communities, create good jobs for New Jersey residents, and provide pathways to a stronger and fairer economy. Through partnerships with a diverse range of stakeholders, the NJEDA creates and implements initiatives to enhance the economic vitality and quality of life in the State and strengthen New Jersey’s long-term economic competitiveness.

To learn more about NJEDA resources for businesses, call NJEDA Customer Care at 844-965-1125 or visit https://www.njeda.gov and follow @NewJerseyEDA on Facebook, Twitter, Instagram, and LinkedIn.

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