Press Release
March 8, 2007
2 minute read


NORTH BRUNSWICK, N.J. (March 8, 2007) Budding entrepreneurs who are thinking about pursuing the American dream of small-business ownership can find out if franchising is right for them by attending a one-day conference on Saturday, March 31, from 8:30 a.m. to 3:30 p.m. at The Technology Centre of New Jersey, located on U.S. Route 1 South in North Brunswick. After an introduction to franchising, participants will be able to choose to attend one of two sessions on buying a franchise or franchising an existing business.

“Franchising as a Business Opportunity,” an educational conference, is being offered by the Entrepreneurial Training Institute (ETI), a program operated by the New Jersey Economic Development Authority (EDA) to help existing and aspiring entrepreneurs develop a detailed strategic plan for running their own company. The program advances Governor Corzine’s Economic Growth Strategy to support the creation and growth of small, minority-owned, and women-owned businesses. The conference is sponsored by the EDA, the International Franchising Association, the New Jersey Commerce, Economic Growth and Tourism Commission, the New Jersey Small Business Development Centers, the Regional Business Assistance Corporation, UCEDC, Middlesex County College, and the U.S. Small Business Administration (SBA).

The conference will present critical information in a non-sales environment to help attendees understand the issues involved in either buying a franchise or franchising an existing business. What are the advantages and disadvantages of franchising? What are the key legal questions individuals need to ask? How do you buy a franchise? What do you need to obtain financing and how do you go about securing it? The information provided at the conference will enable attendees to find answers to these questions and others they may have about operating a franchise and building a successful business.

“Many individuals have thought about owning their own company and determining their own business destiny,” said EDA Chief Executive Officer Caren S. Franzini. “Now they can attend our conference to help determine if franchising is a viable option for them.”

Larry Feierstein, a franchising authority with years of experience as a franchisee, franchisor and speaker for the International Franchising Association (IFA), will lead the program. He will be joined by representatives of the EDA and the SBA, various lending institutions and legal experts. There will be ample opportunity for networking.

The cost is $50 per person for those who pre-register and $65 at the door, and includes a continental breakfast and lunch buffet. For more information on the franchising conference and a registration form, or to learn more about the ETI program, visit or call (609) 292-9279. Those interested in exhibiting at the conference may also call this number.

Primary sponsors of the ETI Program are Bank of America, Merrill Lynch, PNC Bank and the Wachovia Foundation. The EDA provides financing and technical support to encourage business and job growth in New Jersey.

To learn more about opportunities for business growth throughout New Jersey, visit the state’s business portal at