NJEDA to Begin Accepting Applications for Phase 2 of its Sustain and Serve NJ Program

New $10 Million Funding Phase Builds on Initial $14 Million that
is Supporting the Purchase of 1.5 Million Meals from 340+ Restaurants

TRENTON, N.J. (June 23, 2021) – The New Jersey Economic Development Authority (NJEDA) today announced that it will open applications for a new round of Sustain and Serve NJ funding next week. The NJEDA’s Sustain and Serve NJ program provides eligible entities with grants of between $100,000 to $2 million to support the purchase of meals from New Jersey-based restaurants that have been negatively impacted by COVID-19. The NJEDA will award up to $10 million in total funding through Phase 2 of the program. Applications will open June 28, 2021 and close July 18, 2021. The application will be available at https://business.nj.gov/covid/eligibility-for-sustain-and-serve.

The funding for Phase 2 of Sustain and Serve NJ will be provided as part of a $235 million suite of COVID relief passed by the New Jersey Legislature this spring and signed into law by Governor Phil Murphy earlier this week to help small businesses affected by the pandemic.

Through the first phase of Sustain and Serve NJ grants announced in February, the NJEDA awarded more than $14 million to 28 organizations across the state, which will result in the purchase of more than 1.5 million meals from more than 340 participating restaurants. 

“Restaurants are the heartbeat of local communities and their success is absolutely essential to our economic recovery from the COVID-19 pandemic,” said NJEDA Chief Executive Officer Tim Sullivan. “The second phase of Sustain and Serve NJ will expand upon the enormous impact that the program has already had on restaurants in the Garden State. Thanks to action taken by Governor Phil Murphy and the New Jersey Legislature, this program will now be able to help even more restaurants keep their doors open and their employees paid as they recover from the economic and health impact of COVID-19.”

This latest phase of Sustain and Serve NJ will make up to $10 million in state funding available to for-profit and non-profit organizations in New Jersey. Eligible organizations will receive grants of between $100,000 and $2 million for bulk purchases of meals from New Jersey-based restaurants. The entities will then distribute the meals at no cost.

The NJEDA will hold an informational webinar on June 30, 2021 at 11:00 a.m. for potential applicants to learn tips and advice for applying. The webinar will also include a walk-through of the application. The webinar can be accessed here: http://www.tinyurl.com/SustainandServe2. A recording of the webinar will be available at https://business.nj.gov/covid/eligibility-for-sustain-and-serve.

The program is open to entities that are legally registered to do business in New Jersey and are in good standing with the NJDOL and the New Jersey Division of Taxation, including 501(c) non-profit organizations. Grant applicants will be required to demonstrate prior bulk purchases of 3,000 or more meals valued at $50,000 or more from New Jersey-based restaurants since March 9, 2020. Complete eligibility requirements can be found at https://business.nj.gov/covid. Current grantees of the Sustain and Serve NJ program are eligible to apply for additional funds.

While restaurants may not directly apply for Sustain and Serve NJ grants, those interested in providing meals through the program may opt to have their information posted publicly on the NJ COVID-19 Business Information Hub at https://forms.business.nj.gov/ssnj/restaurants/ or by completing the Sustain and Serve NJ Restaurant Interest Form available at https://forms.business.nj.gov/ssnj/restaurants/interest/. Restaurants may also contact an entity with an established bulk meal purchasing and distribution program to discuss potential participation. A list of current Sustain and Serve NJ grantees can be found here. Potential grant applicants may choose to refer to this registry and contact restaurants about participating in the Sustain and Serve NJ program, though inclusion on the list is not an endorsement from the NJEDA as to eligibility for Sustain and Serve NJ.

About the New Jersey Economic Development Authority

The New Jersey Economic Development Authority (NJEDA) serves as the State’s principal agency for driving economic growth. The NJEDA is committed to making New Jersey a national model for inclusive and sustainable economic development by focusing on key strategies to help build strong and dynamic communities, create good jobs for New Jersey residents, and provide pathways to a stronger and fairer economy. Through partnerships with a diverse range of stakeholders, the NJEDA creates and implements initiatives to enhance the economic vitality and quality of life in the State and strengthen New Jersey’s long-term economic competitiveness.

To learn more about NJEDA resources for businesses call NJEDA Customer Care at 609-858-6767 or visit https://www.njeda.gov and follow @NewJerseyEDA on Facebook, Twitter, Instagram, and LinkedIn.

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