NJEDA Issues RFP for Firms to Manage New Landing Pad for International Companies

NJ BASE will provide office space and marketing services to businesses seeking to expand in the United States

TRENTON, N.J. (June 25, 2025) – The New Jersey Economic Development Authority (NJEDA) has issued a Request for Proposal (RFP) to solicit proposals for an Operator to manage and oversee the New Jersey Business Acceleration and Softlanding Ecosystem (NJ BASE) in Jersey City. NJ BASE will serve as the state’s first ever facility to attract foreign companies in key industries by offering a supportive co-working space and marketing services, helping businesses expand and grow in the United States.

WHAT:            NJ BASE will serve as a launchpad for foreign companies seeking to establish or expand operations in the United States, offering complimentary coworking space, tailored business support, and a structured six-week Business Immersion Program designed to integrate participants into New Jersey’s innovation ecosystem. The intent of this RFP is to award a contract for a term of three years, with two optional one-year extensions, to an Operator that will manage the NJEDA’s leased office space and oversee the day-to-day operations of NJ BASE.

WHO:               The Operator’s experience should include the following:

• Developing/managing innovation centers or business ecosystems with government partners, accelerators, or similar types of facilities (especially for government entities);
• Experience with United States laws and regulations (preferably New Jersey) regarding operational compliance;
• Experience supporting the growth of and market access to international and domestic U.S. businesses;
• Management of office space, including in coworking areas or other corporate facilities with multiple tenants; and
• Experience in social media management, content creation, and marketing, including, but not limited to, online engagement and in-person events.

The RFP and complete list of eligibility requirements can be found here.

WHEN:           All questions must be submitted no later than 2:00 p.m. on Monday, July 7, 2025, on the NJEDA’s Bidding Opportunities page. Answers to questions submitted will be publicly posted on the NJEDA’s website as Addendum.

All RFP responses must be submitted no later than 2:00 p.m. on Tuesday, July 29, 2025, on the NJEDA’s Bidding Opportunities page.

About the NJEDA

The New Jersey Economic Development Authority (NJEDA) serves as the State’s principal agency for driving economic growth. The NJEDA is committed to making New Jersey a national model for inclusive and sustainable economic development by focusing on key strategies to help build strong and dynamic communities, create good jobs for New Jersey residents, and provide pathways to a stronger and fairer economy. Through partnerships with a diverse range of stakeholders, the NJEDA creates and implements initiatives to enhance the economic vitality and quality of life in the State and strengthen New Jersey’s long-term economic competitiveness.

To learn more about NJEDA resources for businesses, call NJEDA Customer Care at 844-965-1125 or visit https://www.njeda.gov and follow @NewJerseyEDA on Facebook, Twitter, Instagram, and LinkedIn.

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