NJEDA and SOSA Officially Cut Ribbon on NJ BASE

Applications for NJ BASE are currently open

JERSEY CITY, N.J. (May 19, 2026) – Last week, the New Jersey Economic Development Authority (NJEDA) and global innovation execution company SOSA officially cut the ribbon on the New Jersey Business Acceleration and Soft-Landing Ecosystem (NJ BASE). NJ BASE will serve as a landing pad for international companies looking to establish and scale their operations in the United States, supporting expansion, attracting investment, and creating high quality jobs in industries vital to New Jersey’s economic future.

Located at 3 Second Street in Jersey City, NJ BASE will house approximately 15-20 companies as a first cohort. The Class A space, which is in close proximity to public transit, is more than 7,200 square feet and includes amenities such as conference facilities and event space.

“The NJEDA is excited to welcome international companies to the Garden State and support their long-term growth in New Jersey,” said NJEDA Chief Executive Officer Evan Weiss. “Through strategic investments in innovation, entrepreneurship, and workforce development, New Jersey continues to strengthen its position as a global destination for business and talent. NJ BASE will provide international entrepreneurs with the resources, partnerships, and support they need to scale their companies, foster collaboration, and contribute to a stronger and more dynamic innovation economy across the state.”

NJ BASE will focus on attracting international companies in industries that are critical to New Jersey’s economy, such as cyber security, artificial intelligence, fintech, and other types of innovative technologies and services. The center will allow a business to establish itself in New Jersey, with access to the larger U.S. market, so businesses can then expand, attract investment, and create high quality, long-term jobs.

“Choose New Jersey is proud to partner with the NJEDA and SOSA in launching NJ BASE,” said Amy Herbold, President and CEO of Choose New Jersey. “As we continue to promote New Jersey globally, NJ BASE expands our capacity to attract high-growth international companies and support their successful entry into the U.S. market. This initiative is a meaningful addition to our innovation ecosystem and further solidifies New Jersey’s standing as a leading destination for global business expansion and investment.”

Operated by SOSA, NJ BASE’s Business Immersion Program will provide free, high-quality co-working space and hands-on support across go-to-market strategy, operations, and financing to international companies, connecting participants to the Garden State’s corporations, investors, and innovation ecosystem partners. Participating companies will benefit from access to tailored mentorship, strategic introductions, and high-impact engagements designed to equip companies with the resources and relationships needed to fuel long-term growth. 

“What we opened isn’t just an office space. It’s a commitment to the founders coming here, that they will walk into an operation that’s already done the work of understanding where the real opportunities are. And they will be matched, deliberately and personally, with the people who can turn their work into something meaningful,” said Uzi Scheffer, CEO of SOSA. “I want to thank the NJEDA for the trust and Choose New Jersey for working with us on this project and for the close collaboration.” 

New Jersey has long been a global destination for business, investment, trade, and market expansion. The state is uniquely positioned in close proximity to some of the largest markets in the country, including New York, Philadelphia, Boston, and D.C. New Jersey is deeply interconnected with the rest of the country and the world via the Northeast Corridor, Newark International Airport, and Port Newark, making it a prime location for international firms looking to do business in the U.S.

“With access to top-tier talent, proximity to world-class cities, and strong state support for innovation, New Jersey is becoming an increasingly attractive destination for international companies looking to grow and expand,” said NJEDA Director of International Innovation Andrew H Gross. “The launch of NJ BASE will help attract global leaders in key strategic industries, strengthen New Jersey’s long-term economic competitiveness, create high-quality jobs, and deepen international partnerships.”

“Hudson County is proud to welcome NJ BASE to Jersey City as a powerful new hub for international innovation, entrepreneurship, and economic opportunity. This initiative reinforces our County’s position as a gateway to global business and a leader in attracting cutting-edge industries that create high-quality jobs for our residents,” said Craig Guy, Hudson County Executive. “With its strategic location, access to world-class transit, and proximity to New York City, Jersey City is the ideal home for companies to establish and grow their presence in the United States. I commend the New Jersey Economic Development Authority and SOSA for their vision and partnership in bringing this exciting investment to Hudson County.”

“Jersey City is the natural home for NJ BASE. We are New Jersey’s gateway to the global economy, and the home of one of the most diverse, dynamic, and connected business communities in the country. International companies choosing to plant their flag here will find exactly what they need to grow: world-class talent, easy access to the broader Northeast Corridor, and a city government that is genuinely committed to partnering with the innovation economy,” said Jersey City Mayor James Solomon. “I want to thank the NJEDA, SOSA, and Choose New Jersey for bringing this opportunity to Second Street, and I look forward to welcoming the entrepreneurs and companies who will call Jersey City home as they build their American future.”

The NJEDA is currently accepting applications for NJ BASE’s Business Immersion Program through Monday, June 15. For more information on eligibility and other program requirements, click here or contact NJBASE@njeda.gov.

About the NJEDA

The New Jersey Economic Development Authority (NJEDA) serves as the State’s principal agency for driving economic growth. The NJEDA is committed to making New Jersey a national model for inclusive and sustainable economic development by focusing on key strategies to help build strong and dynamic communities, create good jobs for New Jersey residents, and provide pathways to a stronger and fairer economy. Through partnerships with a diverse range of stakeholders, the NJEDA creates and implements initiatives to enhance the economic vitality and quality of life in the State and strengthen New Jersey’s long-term economic competitiveness.

To learn more about NJEDA resources for businesses, call NJEDA Customer Care at 844-965-1125 or visit https://www.njeda.gov and follow @NewJerseyEDA on Facebook, Twitter, Instagram, and LinkedIn.

About SOSA

SOSA is the global innovation execution partner for governments, specializing in the design, launch, and operation of world-class innovation centers. SOSA helps governments translate global technology into measurable economic growth, job creation, and strategic capability. Leveraging a proven global network of corporations, startups, and industry leaders, SOSA channels validated market demand into these hubs – transforming them into engines of GDP growth and critical nodes in the global innovation supply chain. With a decade of experience delivering international programs and public-private partnerships, SOSA enables governments to move from vision to execution and establish long-term innovation leadership. Learn more at sosa.co.

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