JERSEY SHORE’S MESSAGE: WE’RE READY FOR SUMMER
By Jacqueline L. Urgo/Philadelphia Inquirer
May 25, 2013
When a hundred or so suit-wearing, briefcase-carrying business owners plunge into the 57-degree ocean at noon Friday to signify the “unlocking” of the resort’s beaches, they’ll be hoping the world is watching.
Jersey Shore towns are seeking the attention more this holiday weekend than ever in the history of the decades-old event, repeated up and down the coast annually to signify the unofficial start of the lucrative summer tourist season.