CHOOSE NEW JERSEY AD CAMPAIGN LAUNCHED AT INAUGURATION
By Katie Eder/NJBIZ
January 21, 2013
Thousands of people boarding buses at Union Station, in Washington, D.C., to watch President Barack Obama’s public inauguration will get a bright reminder of New Jersey’s resiliency after Hurricane Sandy, as the state’s nonprofit business recruitment arm today launched a new advertising campaign to let the nation’s decision-makers know the Garden State is open for business.
“We want people to know that … New Jersey is a state that stands strong in the face of adversity,” Choose New Jersey Inc. President and CEO Tracye McDaniel said in prepared remarks. “Home to 21 Fortune 500 companies, 17 of the top 20 pharmaceutical companies and countless other financial, technology and manufacturing firms, we are one of America’s best business locations. Superstorm Sandy didn’t change that.”